eBay listing software for UK resellers

The slow part is the typing: a title that fits, a description, the right category and its item specifics. That is the part Artifactly drafts for you.

1. Connect your eBay account in Integrations and pick your eBay site. eBay UK is the default, and each account publishes to one eBay site.
2. Make sure your eBay business policies for postage, payment and returns are set up in eBay. Artifactly needs them to publish.
3. Add the item: your photos and any notes you have, such as a maker, a measurement or a fault you spotted.
4. Let the AI draft the title, description (including a history section), category, dimensions and condition notes. Read it, correct it and add what only you know.
5. Check the category, by searching or taking the suggestion. Artifactly tells you which required item specifics are missing, because some eBay categories require them.
6. Publish. The listing goes up as fixed price, Good 'Til Cancelled, with the title cut to eBay's 80 characters if it is longer.

Be clear about what the AI is good at. It runs on Google's Gemini, with instructions written by working antique and vintage dealers, covering furniture, ceramics, glass, silver, art and prints, clocks and watches, jewellery, lighting and general collectibles. If you resell modern branded goods, fashion, records, toys or trading cards, expect to edit more of each draft, because the AI has no specialist instructions for those.

Two rules shape this. First, one price is shared by every marketplace; Artifactly has no separate price per site. Second, titles are shortened to each site's limit, not rewritten for each site, so put the words buyers search for at the start.

Check your stock suits Etsy before you send it there. Etsy says reselling is not allowed except for handpicked items such as vintage, and its vintage policy means at least 20 years old. A modern item you bought to sell on belongs on eBay or your own shop, not Etsy. Our guide to cross listing between eBay and Etsy goes through both directions step by step.

Start with eBay's page on business accounts. What we can say from the pages we did check:

• HMRC treats buying things to resell, for example from car boot sales and charity shops, as trading (GOV.UK). Selling your own unwanted things probably brings no Income Tax.
• Private and business sellers pay different fees on eBay UK. The difference is set out in the next section.
• Artifactly needs eBay business policies (postage, payment and returns) set up in your eBay account before it can publish there.

This is also where Artifactly's fit changes. If you are clearing your own loft, you may not need listing software at all. If you buy stock to sell on every week, that is who this page is for.

A worked example: a business seller in Antiques selling one item for £100, postage included, pays 10.9% (£10.90) plus £0.40 plus 0.35% (£0.35), which is £11.65. A private seller selling the same item pays no final value fee.

Coins are charged 10.9% on the part up to £450 per item, with a lower rate above that; check eBay's business fee page for the rest. That page was updated on 30 September 2026, and fees change, so check it before you set prices. Remember too that Artifactly keeps one price on every site, so price for the most expensive place you sell.

eBay has its own selling with AI help. If eBay is the only place you will ever sell, try it first; you may not need anything else. The difference shows up the moment you sell in more than one place:

If you have more than one in stock, the count goes down on the other sites and the listings stay live. That matters on eBay, which allows only one fixed-price listing of an identical item at a time: list identical items once with a quantity, not as several listings.

Checking every few minutes is not the same as being told the moment it sells. There is a short window in which a piece could sell on two sites, so keep an eye on anything valuable. Sales on Ready-to-List sites such as Vinted or Facebook Marketplace are not checked at all; mark those sold by hand.

One more eBay rule to keep in mind when copying descriptions in from your own shop: eBay listings cannot contain links to sites outside eBay.

So the "£1,000 rule" people search for is the trading allowance of £1,000 a tax year, and it is about trading income, not about one site's sales count. The platform figures are when eBay and Etsy tell HMRC, not when tax starts. If you resell, keep your own records of what you bought and sold, because HMRC may get a report from each site.

You do not choose a plan until the trial ends, and payment is taken in the app through Stripe. The Curator covers eBay, Etsy and Google Shopping; Shopify, WooCommerce and Ready-to-List start on The Dealer. See full pricing, or compare cross-listing tools side by side.

• No Depop, Whatnot, Mercari, Grailed, Vestiaire, TikTok Shop, Discogs or Amazon connection at all.
• Vinted is copy and paste only for now, and a Ready-to-List listing is marked sold by hand.
• No auction listings on eBay: everything goes up as fixed price, Good 'Til Cancelled.
• One eBay site per account.
• One price for all marketplaces, with no separate price per site.
• Sold items are checked about every 5 minutes, not the moment they sell.
• The AI is written for antiques and vintage; it is not specialised for fashion, records, toys or cards, and it does not fill in clothing sizes or measurements.
• Stock quantity is not imported from eBay, so set it after an import.
• No cost price or profit tracking, and no barcode scanning.
• One login per account.

If most of your sales are on Vinted, which charges sellers no fees (Vinted UK), Artifactly will help more once the direct connection arrives. If you also run your own shop, see the page for small businesses, or browse all seller types.